$25K Grand Prize
Climate Change Needs Behavior Change
Climate change needs behavior change.What people eat, what they buy and what they use contributes directly to climate change. In just eight months, humans consume what the earth can sustainably produce in a single year. Nearly two-thirds of global emissions are linked to both direct and indirect forms of human consumption – even conservative estimates for the potential of changing behaviors to reduce consumption of natural resources suggest an enormous contribution to reducing global emissions.
Human behavior is the root cause of climate change. It can also be the solution.But we know that people are more complicated than the narrow solutions we often design to influence them. We can use what we know about human behavior and decision-making to help consumers make climate-friendly choices.
Changing behavior can be hard – but it’s not impossible. Innovators all over the world are already addressing climate change by inspiring individuals, households and communities to change their behavior. The problem is, these grassroots solutions often go unnoticed. This is why we are launching Solution Search: Climate Change Needs Behavior Change – a worldwide contest to find and spotlight solutions that use behavior change to fight climate change.
To inspire people to change, we need innovative solutions that meet them where they are – using the power of emotional appeals, social incentives and choice architecture as expertly as we apply economics and policy.
We are looking for solutions that apply behavior change insights to inspire and enable people to change the way they consume – the way they cook, eat, dispose of waste, purchase goods, travel, and more. What could these solutions look like? Campaigns and efforts that:
- Increase plant-rich diets
- Reduce end-user food waste
- Increase adoption of clean cookstoves
- Increase demand for products such as locally-grown staple trees, crops grown through regenerative or conservation agriculture, kelp or certified sustainable wood
- Reduce consumption of energy, water or relevant products, such as paper or cotton
- And otherwise reduce greenhouse gas emitting behaviors amongst individuals, households and communities
Do you have a successful strategy for helping consumers reduce their carbon footprint through behavior change?If so, you could win $25,000, a workshop in Washington DC with fellow change-makers, and the opportunity to share your solution globally.
We have categorized behavior adoption strategies into three core approaches:
- Emotional appeals: Unleash the power of emotions to drive change
- Social incentives: Change social norms to influence adoption
- Choice architecture: Utilize context and timing to support change
The most urgent environmental challenges of our time share one thing in common – to solve them, people have to start behaving differently. Submit your entry and tell us how you've made a difference.
Click here to learn more about the science of behavior change.
Organization: Northwest Earth Institute
Country: United States
Organization: SOLIDARIEDADE NA MOKILI
Country: Congo (Kinshasa)
Organization: Plant the Seed
Country: South Africa
Organization: Savia Atmospheric Fountains & Rivers
Organization: Potohar Organization for Development Advocacy (PODA)
Organization: African Christians Organization Network
Organization: THE NEW JONESES
All entries will be judged based on the following criteria:
- Context Analysis: Clear description of the challenges and of the context in which it operates and the challenges it faces.
- Solution: Solution is fully developed, addresses contest question and implemented at some scale.
- Actions: Clear, concrete steps in implementation. Engaged key partners and stakeholders along the way. Entrant understands how actions could connect to external initiatives as well.
- Results: Strong results associated with conservation, climate change and behavior change - and any additional co-benefits, such as economic, food security/nutrition and water.
- Sustainability: Sustainable solution that can continue into the future.
- Return on investment: Positive return (financial, social, or other) associated with investment in the solution. Results are reasonable in comparison to the investment.
- Replicability: Extent to which the solution could be replicated by other communities
Solution Search is open to all organizations who have a proven solution in working with people to adopt climate-friendly behaviors. While we celebrate innovation by individuals, they are not eligible. Entries will be considered that comply with the following:
- Applications must be submitted by August 7, 2018, 5:00 p.m. ET.
- If selected as the winner, applicant must agree to use the prize money to further the solution and organization’s goals.
- If selected as the winner, applicant must agree to comply with all national and international laws governing the transfer of any prizes, monetary or otherwise, across national and international boundaries.
- Agree to all terms of submission as described in the Terms and Conditions.