Who adopted the desired behaviors and to what degree?:
NWEI has greatest impact on the leaders of tomorrow, including students and young professionals with a passion for changemaking. The past two public EcoChallenges were won by a community college and an urban high school. Participants’ self-reported behavior during the challenges reflects knowledge gained and actions taken. Participants choose levels of change that they are willing to adopt, with encouragement and resources available to take the next step toward more sustainable behavior. In this way, EcoChallenge prevents participants from reverting to previous behaviors once they have completed the challenge; behavior change is sustainable and lasts. EcoChallenge has become a key way to inspire meaningful and measurable action on Drawdown solutions. With many other partners renewing their programming each year, EcoChallenge is now a proven solution for schools and organizations seeking to engage and activate their students, employees, and community members on sustainability solutions.
How did you impact natural resource use and greenhouse gas emissions?:
The April 2018 pilot of Drawdown EcoChallenge (drawdown.ecochallenge.org) attracted 7,427 participants, saving 150,402 lbs of CO2 during the three weeks of the challenge. To date, over 50,000 people have taken more than 750,000 actions through the EcoChallenge program. In 2017, 15,375 individuals participated in EcoChallenge, spanning 2,100 cities and 83 countries. Since tracking impact in 2014, EcoChallenge has lead to these impressive environmental actions:
• 1,300,000 gallons of water conserved
• 140,000 disposable cups and bottles saved from the landfill
• 117,000 sustainable meals (meatless, local, or organic) consumed
• 267,000 miles traveled by foot, bike, bus, or carpool
• 18,000 light bulbs replaced with high efficiency bulbs
• 3,100 hours spent learning about Drawdown solutions
• 15,300 hours of indoor time converted to outdoor time in an effort to increase appreciation for the natural world
What were some of the resulting co-benefits?:
EcoChallenge takes a broad approach to behavior change that supports many environmental and socially desired outcomes. Examples include:
• In supporting a plant rich diet, EcoChallenge participants have also eaten over 12,000 more servings of fruits and vegetables.
• Tens of thousands of conversations were intentionally created between community members and public officials.
• During the Drawdown EcoChallenge, 786 microloans and donations were made to women in developing countries and 2,194 purchases were made from women-owned businesses.
All of these impacts are measured during the duration of the challenges. Since most actions are sustained with high fidelity, the impacts raise exponentially over the life of a participant. With overall public participation increasing dramatically, the co-benefits will continue to rise exponentially.