Who adopted the desired behaviors and to what degree?:
We reach millions of women of all ages.
110,000 have taken our carbon challenge. Our tool to pledge to cut pollution from you daily life.
620,000 on our Facebook, 3 to 5 million weekly reach
10,000+ schools girls
4,331,188 blog view in 2017 from 200 countries
40,000 attended a 1MW event.
62,000 signed our Great Barrier Reef letter to World Heritage Committee
373,000 on our website
15,000 pledges - #leaveitontheshelf campaign
11,000 participated in our Food waste survey.
3 examples of our events
Our Women in Climate Change series, a first of its kind in Australia where we discussed the intersection between gender and climate change - 3000 attended 6 events.
Our Save Summits - how to save money through cutting carbon pollution - 1300 attended 2 events.
Our Recipe for Change - Over one weekend women got together over a cuppa and talked about the solutions to cutting carbon pollution in their homes - 1000 registered get-togethers engaging 5000 women
How did you impact natural resource use and greenhouse gas emissions?:
Our New App will gather insights into different audience segments ie - low income earners rural, regional groups etc and capture data such as:
1. Measure carbon savings real time data.
2. Gather valuable insights into women’s thinking (and blokes too) on lifestyle change and climate action.
3. Track what makes behaviour change stick. What’s trending.
4. Identity what actions lead to other actions (spillover) or the rebound effect and what creates profound behaviour change.
5. Analyse what communities are thinking. Spontaneous App polls and questions will be configured and fed into the news feed of our App users to gain additional insight into their climate change reactions. We’ll drill down to country, state and council level to gain deeper insights.
6. We’ll analyse the impact of various messages for solutions across different audience segments such as low income earners or regional groups to see if there is a trend of what different groups focus on.
What were some of the resulting co-benefits?:
Our community are our heartbeat and the social impact of what we do is a key measurable outcome in demonstrating our influence. We know our approach connects and inspires women and that this has huge personal reward including increased happiness and wellbeing. This is not theoretical. It is evident through our reach and engagement. This is also multi-layered. Acting in your own life helps you find your voice to put pressure on Governments. It influences your vote and every choice you make and putting pressure on brands not doing the right thing.
1MW helps our community save money through cutting carbon pollution ie cutting your electricity consumption by 20%, reducing food waste, embracing a less is more approach saving $ is a strong co-benefit and in some cases the main driver.
Through empowerment and being part of our movement our community emotionally connect on the issue of climate change deep in their hearts. Its key to profound lifestyle change. Its about reconnecting with/loving the Earth.