Describe your implementation:
DearTomorrow (deartomorrow.org) is a digital platform and archive where people publicly share messages dedicated to their children, family or future self about climate action. Messages are published on deartomorrow.org. We curate the best stories about climate action through traditional media, social media (Facebook, Medium, Instagram and Twitter), community events, exhibits and arts projects.
The aim is to make climate change more personally relevant and to break throughthe barriers of climate silence by creating, sharing and amplifying personal, hopeful, action-oriented messages about climate action. We faced a number of barriers in the early stages of the project, including: initially recruiting participants, reaching new audiences, and measuring impact. To ensure
participation and reach new audiences, we’ve recruited a diverse set of partner organizations to carry out the project within their own communities. We are also constantly working to improve the user experience and social strategy. Based on
feedback from participants, organizers, volunteers and staff, we are relaunching the website (version 3), the online toolkit (version 2) and a new social strategy. We now have more than 1000 deep, personal stories of climate action. This success is due, in part, to the lack of outlets for people to express their ideas about climate change in a way that is commensurate with the complexity and
urgency of the problem. In addition, we’ve been able to establish real partnerships because organizations are beginning to recognize the importance of narrative storytelling and behavior science, but they lack internal capacity to do this work. Finally, we have been able to build a strong, talented team of experts, advisors and volunteers who currently are assisting us with our legal, communications, digital marketing and outreach strategies.
DearTomorrow is a distributed partnership model where we act as the lens for reflection and the central hub for collection and distribution of stories. Individuals, organizations and networks carry out the project within their own communities. This model has allowed us to form deep partnerships with leaders and organizations working across different communities, including: climate-parents groups, students,
traditional NGOs, faith-based communities and business leaders. Partners have included: Moms Clean Air Force, Virgin.com, the Solutions Project, the Evangelical Environmental Network, Creatives4Climate, Reverb concert tours, and Before the Flood. In 2018 DearTomorrow launched a nonpartisan voter registration site with Jefferson’s List. We’ve also seen the organic growth of DearTomorrow through the
organization of DearTomorrow events in 12 U.S. states, Washington DC, the UK, and Taiwan. The DearTomorrow model is being used to help launch new projects and organizations, including: Climate Dads, GreenFaith’s global Living the Change campaign and Our Kids’ Climate global campaign for 2019-2020. We receive pro-bono professional services from Climate Nexus, Artisan Council (a digital and marketing company), and Stinson Leonard Street LLP. Finally, as the project evolves, DearTomorrow is also becoming an open-source of narratives where artists, communities and organizations use DearTomorrow as part of their own work.