Describe your implementation:
Acterra’s GoEV! Program has several components. During the past 24 months, Acterra has offered 1,472 test drives via 5 public Ride-&-Drive events, engaged 1,200+ participants via workshops, expos & online webinars, created awareness among 20,000+ Bay Area residents via social media outreach, enlisted 60 EV owners as Ambassadors to serve as role models to potential EV buyers, & conducted focus groups in English & Spanish to identify attitudes towards EVs in low-income communities.
To determine our effectiveness, at the end of every GoEV! event, Acterra surveys participants to assess their experience & the likelihood that they will purchase an EV within the next 6 months.
Enabling conditions include rebates from Northern California’s PG&E utility, from California (including the extra rebate for low-income buyers), and Federal tax credits. While our focus groups were largely ignorant about State & Federal incentives for EV purchase, the State rebates were more attractive, since some people felt they did not pay enough taxes to qualify for a Federal tax credit. Other positive factors identified by focus group participants included the lower operating costs of an EV (no gasoline bills & very little other maintenance). Being able to drive in the carpool lane was also a perceived benefit.
Key success factors include the 60 volunteers who own a variety of EV makes & models and serve as Ambassadors. They bring their cars to events, allow attendees to drive their vehicles, & answer online inquiries from the public about the performance and price of their cars, etc. Satisfied car owners who are not salespersons sharing such information expands the sense of trust felt by a potential buyer and makes the decision to purchase an EV more likely.
Obstacles to offering ride-and-drive events include the question of liability insurance if an accident occurs. This was overcome by requiring all drivers and all owners to sign liability waivers written by an attorney.
National Drive Electric Week – we offered two Ride-&-Drive events and concurrent workshops in September 2016 & 2017. Other partners for these events include Plug in America, the Sierra Club & the Electric Auto Association
City of Palo Alto – we organized 3-hour Ride-and-Drive events at the city’s Earth Day celebrations in 2017 and 2108
City of East Palo Alto – we offered a Ride-and-Drive event for this low-income community in summer 2017 and several expos, workshops and focus groups
Cities of Millbrae, South San Francisco and Redwood City – we also offered Ride-and- Drive events in these communities
Veritas – we offered a Ride-and-Drive event for this Silicon Valley high tech company where over 80 employees drove our Ambassadors’ cars over the lunch hour
Peninsula Clean Energy – we offered a workshop and car expo in conjunction with this new Community Choice Energy non-profit electricity provider
Bay Area Air Quality Management District – we were funded to uncover barriers to EV adoption among low-income residents through offering two focus groups
Nissan USA, BMW Group Technology Office USA, and the Del Grande Dealer Group – these car dealers also provided demonstration models at several of our events.
A major aim of the GoEV! program is to educate the public about the various incentives that are available for EV purchase. These include carpool lane stickers, State of CA rebates ($2,500) — and the larger State rebates (an additional $1,500) for low-income customers.