Describe your implementation:
1.Our programs bridge the information gap on the effects of food on health as well as skills gap through education and training that suit the daily life. We also address environmental issues by increasing green area per inhabitant, reducing food waste through behavior change & composting solutions, & closing the food cycle in organizations.
We build urban gardens for organizations & help them maintain it as part of a health and wellness program where participants engage in workshops (usually 1 or 2 per month, for 6 months) focused on food, eating habits, responsible consumption and management of organic/food waste. Workshops are hands-on & interactive experiences, such as learning how to build edible gardens for small spaces & domestic composting, reading labels, choosing fruits & vegetables, adequate storage, food chain in Brazil, chronic diseases, diets myths and trends, medicinal teas, unconventional edible plants, agrobiodiversity.
2.We follow up on the adoption of change through questionnaires, testimonial in videos, audios, social media messages during, shortly after the workshops and in new activities.
3.Desire of decision-makers in the organization for a garden and/or health program are good enablers; also budget; space, water and sun for an educational garden; well-identified challenges; an empowered implementation leader.
4.Communication skills are key, also alignment with organization hosting the program on challenges and expected results; engagement of teams in the implementation and involvement of participants; quality of experience, and methodology.
5. Our main obstacle in the beginning was to engage people in the workshops. The solution was improving communication with the community, partnering with local stakeholders and more integration with the NGO hosting the program. In our new programs we establish solid partnership local organization with influence in that community to ensure they will implement a local engagement strategy.
Our clients because they believe the program leads to behavioral change based on our results so far.
Sample: Barilla, Serasa Experian, SESCs (community centers)
REVER (sustainability strategic consultancy), Não Conto Calorias & WellMove (nutritionists specialized in Clinical Nutrition using behavioral change approach), Ricardo Cardim (implementation of green spaces with edible gardens & native biodiversity), Império (we were looking for suppliers of organic seedlings as it was a relevant bottleneck of our operation. We met a suburban producer and began to help him to develop his business. Today we are in the final stages of new seedlings to serve us. To subsidize this development, we proposed an increase of 0.25 to 1.50 each plant.)
Morada da Floresta (suppliers of the composting system of organic waste), Yunus Social Business, Quintessa & AbeLLha (incubators and accelerators that help us leverage our growth and scale impact).
Food industry: dialogue to demand products with higher nutritional quality, fewer chemical and more organic ingredients.
Agriculture: we advocate the adoption of agroforestry, which favors seed variability, decentralized production, small farmers incentives, no agrochemicals use, and shorter distances between consumers and producers
Healthcare: influencing the mindset towards preventive medicine
Policy: labeling, advertising, nutritional education, waste management, local production, agroecology, pesticide reduction