Describe the technical solution you wanted the target audience to adopt:
The technical solution is marrying traditional food and preparation techniques into a modern food processing system. This Fine Foods has successfully done with the help of a food processing specialist. A retort is the single biggest must have item. Understanding the capacity and capabilities of a retort gave visiting farmers an understanding of the safety systems undertaken. Cornelia Wyllie experience in tropical agronomy has advanced the understanding that the wild harvests, local food crops can be economically viable when there is a value addition market in the supply chain to convert the oversupply waste into a value commodity. First comes supply, second processing, third redistribution with awareness training modules.
Describe your behavioral intervention:
The key is to change the way people think about disaster relief & the foods served. Shelf stable meals in flexible pouches has been accepted & used by international military forces and is appearing in supermarket shelves around the world. In developing countries it is still a new concept for remote rural communities who have only seen tinned products. As with the local beer it took many years before there was acceptance of the safety of the local brews. Likewise with Fine Foods pouch meals there is considerable emphasis needed to reassure that pouch meals have a 2 to 3 year shelf life without refrigeration & can be consumed with safety.
1. NGO’s, when being hosted by remote communities, have a history of taking white rice, sugar, two minute noodles as they don’t want to negatively impact on the limited resources. This is seen as a luxury item by the communities & becomes an unrealistic expectation. Providing nutritionally balanced range of meals in long life pouches that bridge the gap between the two cultural backgrounds will assist the target behavior change.
2. Malnutrition is evident in some communities. Educators find that without proper nutrition the level of learning is severely impacted. The nation is “dumbing” down due to empty calories. A switch to shelf stable individual meal pouches that are easily heated in hot water & served would not only lead to better nutrition, better learning but also recognition & acceptance of flexible pouches during a disaster.
As needed, please explain the type of intervention in more detail.:
Emotional appeals have been targeted to community leaders and the decision makers in the community. It now needs a whole of community approach to encompass women, youths and children. The women are those that carry the financial and work load within the community. After a disaster the heavy responsibility to find food to feed the family when gardens are destroyed falls on the women. They are time poor as community leaders demand the women’s time to clean up and replant. Men do not see themselves in the role of cooking. Whilst they see the convenience of white rice they also see the increase and need for medical interventions around diabetes and amputations. Fine Foods wants to build on NGO’s who are already working in trust relationships