Judge Profile

Charlotte Blank

Chief Behavioral Officer, Maritz

Charlotte Blank is Chief Behavioral Officer of Maritz. She leads the company’s practice of behavioral science and innovation, through expert applications of social psychology and behavioral economics. In this effort, Charlotte is striving to forge the connection between academic theory and applied business practice, elevating the use of field research to better make sense of human behavior in the evolving marketplace. Charlotte has led programs in neuromarketing, social media, and global branding during her ten years in the media and automotive industries, in which she worked in Innovation for Turner Broadcasting and various marketing roles for General Motors. She earned a Bachelor of Science degree in Neuroscience and Behavioral Biology from Emory University and a Master’s in Business Administration from Harvard Business School. Charlotte’s passion is exploring the truths about human nature and discovering what “makes us tick.” 

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