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Climate Change Needs Behavior Change

Families for a Fossil Free Future

Eugene, OR, USA

An Overview Of Our Solution

Book club/ a tion groups formed around 100 essays in "A Parent's Guide to the Climate Revolution" and "Drawdown". First book came out in May, been seeding groups for fall all summer. Huge response, 88% positive.

Who is this solution impacting?
Ecosystem
Urban Built Environment
Urban/Built Environment
Community Type
Urban
Urban
Suburban
Suburban
Rural
Rural
Additional Information
  • Population Impacted: Exponential, varied locales
  • Continent: North America
General Information

Last name

Halderman

Organization type

Cooperative

Email

aloren.k@gmail.com
Challenge

Context Analysis

Families are buying plastics, using gas and other fossil fuels when they don't want to and/or can't imagine alternatives. Parents and grandparents worry about the future for their children, but feel powerless and frustrated...or choose to deny climate change because it is too scary. The actions needed look too big and out of our personal or small group ability to do.

Solution

Describe the technical solution you wanted the target audience to adopt

The solutions in the two books listed and any others created by the book clubs

Type of intervention

Emotional appeal
Social incentives
Choice architecture

Describe your behavioral intervention

New but huge response. Small book clubs/action groups forming now for fall, 3 to 20 families each in schools, churches, neighborhoods..in at least 5 states and 3 countries so far...seeding these.

As needed, please explain the type of intervention in more detail

I am sharing hope, solutions with these two books, Drawdown and A Parent's Guide to the Climate Revolution, as I travel and online, since May. Created a Facebook group for circles to share with other circles (for now), finding partners. Dances of Universal Peace is an international group I belong to, whose members are very excited about this...I am kids program director at camps..also FB project drawdown member...and Writers for a Sustainable Future founder. No lack of networks to spread on/to.

Implementation

Describe your implementation

See previous answer for some of these. Found contest on last day, entering via phone. Examples of implementation so far...just after Parent's Guide book launched in late April, in Guadalajara for son's wedding. Met with local, Mexican DUP leaders to share Dances of Universal Peace, but talked climate work for first hour. School there adopting books for coming school year curriculum. Another book went with someone to Maine for use there. More circles forming in Port Morales, MX, Busan, South Korea, Tamarindo and Cartago, Costa Rica, possibly Copenhagen, definitely a church in Florida, multiple groups in OR, WA, ID, MT so far in the States.

External connections

350 Families, just been invited to join Drawdown Project Learn. This is very new. I want to get the information out via this contest, hope to find more partners.

Results

Who adopted the desired behaviors and to what degree?

See last answer...so far requests to present and share this when school year starts, in multiple small towns, schools, churches and online.

How did you impact natural resource use and greenhouse gas emissions?

This is "shifting attitudes and behavior" work, hard to quantify, but will have some measurable impacts over the coming year.

What were some of the resulting co-benefits?

Community/social, improved disaster resilience, economic and sustainable developement, decrease of plastics, and more.

Replication and Scale

Sustainability

This is an almost no cost solution (website or "ambassador funding helpful/accelerating, but not necessary). It relies on social and community networks already in place.

Return on investment

So far costs have been a few flyers and time spent on social networks.

How could we successfully replicate this solution elsewhere?

It is most similar to Green Drinks or Potlucks for Progressives, self organizing gatherings. However it could use "ambassadors"/ presenters like myself, to let people know about the two books and the group format. Participants read a 2 page essay and resources aloud, and the group discusses how that action fits into their family...extra activities together optional. Note re references..cannot look them up without exiting submission. My apologies. Hope this can be read, and second project, Ecofiction Challenge. Than you!

Overview
Challenge
Solution
Implementation
Results
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