An Overview Of Our Solution
THE NEW JONESES show the easy, everyday lifestyle choices we can make for the health and happiness of our people and planet.
Living a big life with a little footprint, THE NEW JONESES pop-up home installation inspires us to swap ‘stuff’ for simplicity, fill our lives, (not our homes) and make lifestyle choices (like eating more plants, less meat, eradicating food waste, eliminating single-use packaging, using renewable energy, electric vehicles, living in smaller spaces) to reduce our impact on our planet.
Free and open to the public, TNJ educate for sustainable, positive behaviour change. The winner of a Sustainia TOP 100 Solutions, Earth Hour and Melbourne Award, THE NEW JONESES consistently generates positive media coverage around how we can all be part of the solution rather than the problem.
- Population Impacted: 1,000,000 (through events and media coverage)
- Continent: Oceania
Last name
Organization type
Context Analysis
THE NEW JONESES is a touring tiny house display that features 10 tips each year around consumption reduction, lifestyle energy/carbon footprint reduction. It is a free inspirational education installation that shows the easy steps we can take everyday to reduce our impact on our planet and resources.
Describe the technical solution you wanted the target audience to adopt
THE NEW JONESES inspires everyday behaviour change (installing solar panels, battery storage, reducing consumption, adopting a plant based diet, building smaller homes, using electric vehicles, walking/biking etc)
Type of intervention
Describe your behavioral intervention
We are inspiring behaviour change through education and inspiration.
As needed, please explain the type of intervention in more detail
THE NEW JONESES use facts, stories and emotional appeals to inspire behaviour change for lighter footprints.
Describe your implementation
Since 2012, The New Joneses has been popping up in high foot traffic locations to showcase the lifestyle choices we can make for a lighter footprint on our planet. Each year, we use a different portable, prefab, or tiny house to bring the messages to life. There are always obstacles, being financial, logistical (challenges in touring/installing a functional house in public spaces) We then work with the media to publicise the messages, local government and schools to get kids coming through. The ongoing challenges are finding the funding partners to make the project financially sustainable.
External connections
THE NEW JONESES only exists baed on the funding support of partners. Over the years, we have developed partnerships with some of the world's biggest, most reputable brands to bring THE NEW JONESES messages to mainstream audiences. Partnerships include: TESLA, BMW, Nissan, Powershop, Momentum Energy, Australia Post, Sustainability Vic, Fairtrade, Ian Potter Foundation, Bank Australia, Fed Square as an example.
Who adopted the desired behaviors and to what degree?
We dont currently have funding/resources to measure our impact. this is something we're working towards.
How did you impact natural resource use and greenhouse gas emissions?
NA
What were some of the resulting co-benefits?
Co benefits of our work are in helping local councils promote messages of waste avoidance to their local communities; promoting brands/companies with sustainable products and services as well as provide free education programs to schools.
Sustainability
We have been growing year on year since 2012. We rely on funding from partnerships (companies who can commercialise the messages we promote, such as electric vehicles, renewable energy retailers, solar panel/battery companies etc) We receive marginal state government sustainability department support to promote their food waste avoidance programs. We have not received philanthropic support yet, nor do we sell anything to raise funds. We are a partnership/sponsorship model
Return on investment
annual operating costs are around AUD $250k
How could we successfully replicate this solution elsewhere?
THE NEW JONESES has been approached by City of Bristol and City of Christchurch to replicate our program there. There is a model/template that can be rolled out globally, with messages requiring local tailoring, however the touring tiny house is globally replicable.