An Overview Of Our Solution
NatureLaughs is a new online entertainment and educational startup that focuses on nature-based, humorous video content. The goal of NatureLaughs is to create characters, stories, and music that will draw viewers in and get them to see Nature through new eyes...new eyes that can ultimately lead to new behaviors that will protect our natural world.
Marine School, a creation of NatureLaughs, is a web parody series that focuses on the comical school life of sea creatures. The intended audience is kids...and kids at heart.
YouTube Channel: https://www.youtube.com/channel/UCH5nZmVjDXkyz68iQmBqMvA
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Análisis de Contexto
I, Dana O'Mara, am the solo creator of NatureLaughs and Marine School. I operate out of my home studio, where I produce all of my Marine School episodes. Being a web series, all my work is internet-based. My videos are hosted on both NatureLaughs' website and YouTube Channel. I am currently working on my social media presence.
YouTube Channel: https://www.youtube.com/channel/UCH5nZmVjDXkyz68iQmBqMvA
Being in its infancy, I do not yet have facts/figures to show Marine School's reach. However, I can tell you my intention. And my intention is for Marine School to have an expansive international reach, where children across this globe can connect to and fall in love with these sea creatures.
Describa la solución técnica que usted esperaba ser adoptada por su audiencia meta.
I have not created a technical solution to bring about behavior change. However, I have created a world. A world that people can be immersed into, and that hopefully with time, can bring about positive behavior change.
YouTube Channel: https://www.youtube.com/channel/UCH5nZmVjDXkyz68iQmBqMvA
Describa su intervención para cambiar el comportamiento de su audiencia meta relevante a su solución.
Being a new web series, I cannot yet provide data on behavior changes. What I can focus on is the POTENTIAL. And I believe my web series has great potential to motivate large audiences, to eventually take on positive behavior changes over time. Let me explain how:
1) Humor: Humor is a great and often underused tool that can positively impact audiences. People often view things through their own pre-conceived biases. But humor has the ability to soften people, letting them drop their guards, and opening them to receiving new messages. Humor helps to shift the way people see things.
2) Storytelling: The human mind is wired to remember stories, more so than it is to remember facts/figures. By inserting environmental messaging into my stories, people are more primed to remember it, versus if I just recited facts. The message is delivered in a humorous story.
3) Character Development: My intention is to create characters that my audience can emotionally connect with and bond to. I want my audience to see marine animals as their own individual beings. Beings that have their own lives and feelings and families and struggles. By humanizing my marine characters, people can bond with them on a deeper level. And this bond can open them up to taking action that can protect all marine life and their habitats.
4) Music: Music is another tool that engages people. I want my music to energize and inspire people to care for our planet.
Palancas de cambio de comportamiento utilizadas
Si es necesario, por favor explique el tipo de intervención en mayor detalle
I want people to emotionally connect with my characters in their underwater world. As people get to know these characters (their lives and quirks and relationships)...they can begin to see similarities with their own lives, above water. Seeing ourselves in others, lights an instinct within us, to want to respect and protect the other.
Ultimately, I want audiences to fall in love with my marine characters. Why? Because we take care of what we love. When we love something...we make changes in our lives, we speak up...so as to protect that which we love.
My series also draws on pop culture. So as to make it modern and relevant. I do this to highlight that we are living a shared life on this shared planet. But also to highlight that how we live above water, directly impacts how they live below water.
Describa la implementación de su estrategia y solución.
Being that Marine School is a new web series, and that I am slow to market it...I cannot complete this section. At this time, Marine School's impact on society, is still to be determined.
Describa quién lidera la implementación de su solución.
As stated above, I am the sole creator of Marine School. So technically, I am the leader of myself. ;-)
I am very confident in my leadership abilities however. Past roles and experiences have trained me well. But my other greatest asset to see this project through is, drive. I am driven to make Marine School successful. Why? Because I have dedicated my life to protecting our planet Earth, as best I can.
Incluya algunos de los actores clave con los que colaboró durante el desarrollo e implementación de su proyecto.
While I currently work alone, my work involves engaging with educational, environmental and scientific professionals...and also the artistic community.
Science + Education + Arts = Marine School
¿Quién adopto los comportamientos deseados y en qué grado? Por favor incluya evidencia recolectada demostrando el cambio
As stated above, my web series is too new to have documented results. With that said, I have had many adults and kids give high praise for my series.
So the best I can offer right now, is the POTENTIAL of Marine School, to touch many lives, that can in turn, result in positive changes to how we all engage with our natural world.
¿Qué impacto tuvo sobre los niveles de contaminación del agua? Por favor sea específico e incluya las metodologías usadas
Being that my series is ocean-based, water pollution issues I look to cover include, but are not limited to:
Plastic pollution, nutrient pollution, ocean acidification, warming waters, fishing gear pollution.
¿Cuál ha sido el impacto de su solución en los desafíos de equidad?
I pride myself on having a very diverse classroom. I wanted to make sure multiple species were represented. And by highlighting a diverse community below water, I hope that will translate into us being accepting of a diverse community above water.
¿Cuáles fueron algunos de los beneficios ambientales adicionales?
N/A yet
¿Cuáles fueron algunos de los beneficios de desarrollo sostenible?
N/A yet
Sostenibilidad: Describa la sostenibilidad económica de su solución.
Right now, I am self-funded. But I am looking into how I can financially sustain this web series well into the future.
Retorno de la Inversión: ¿Cuánto costó la implementación de estas actividades?
Ongoing