An Overview Of Our Solution
NatureLaughs is a new online entertainment and educational startup that focuses on nature-based, humorous video content. The goal of NatureLaughs is to create characters, stories, and music that will draw viewers in and get them to see Nature through new eyes...new eyes that can ultimately lead to new behaviors that will protect our natural world.
Marine School, a creation of NatureLaughs, is a web parody series that focuses on the comical school life of sea creatures. The intended audience is kids...and kids at heart.
YouTube Channel: https://www.youtube.com/channel/UCH5nZmVjDXkyz68iQmBqMvA
- Population Impacted:
- Continent:
姓
名
机构类型
电子邮件
背景分析
I, Dana O'Mara, am the solo creator of NatureLaughs and Marine School. I operate out of my home studio, where I produce all of my Marine School episodes. Being a web series, all my work is internet-based. My videos are hosted on both NatureLaughs' website and YouTube Channel. I am currently working on my social media presence.
YouTube Channel: https://www.youtube.com/channel/UCH5nZmVjDXkyz68iQmBqMvA
Being in its infancy, I do not yet have facts/figures to show Marine School's reach. However, I can tell you my intention. And my intention is for Marine School to have an expansive international reach, where children across this globe can connect to and fall in love with these sea creatures.
描述您希望目标受众采用的技术解决方案。
I have not created a technical solution to bring about behavior change. However, I have created a world. A world that people can be immersed into, and that hopefully with time, can bring about positive behavior change.
YouTube Channel: https://www.youtube.com/channel/UCH5nZmVjDXkyz68iQmBqMvA
描述你的行为干预。
Being a new web series, I cannot yet provide data on behavior changes. What I can focus on is the POTENTIAL. And I believe my web series has great potential to motivate large audiences, to eventually take on positive behavior changes over time. Let me explain how:
1) Humor: Humor is a great and often underused tool that can positively impact audiences. People often view things through their own pre-conceived biases. But humor has the ability to soften people, letting them drop their guards, and opening them to receiving new messages. Humor helps to shift the way people see things.
2) Storytelling: The human mind is wired to remember stories, more so than it is to remember facts/figures. By inserting environmental messaging into my stories, people are more primed to remember it, versus if I just recited facts. The message is delivered in a humorous story.
3) Character Development: My intention is to create characters that my audience can emotionally connect with and bond to. I want my audience to see marine animals as their own individual beings. Beings that have their own lives and feelings and families and struggles. By humanizing my marine characters, people can bond with them on a deeper level. And this bond can open them up to taking action that can protect all marine life and their habitats.
4) Music: Music is another tool that engages people. I want my music to energize and inspire people to care for our planet.
使用的行为杠杆
如需要，请更详细地解释你是如何使用杠杆的。
I want people to emotionally connect with my characters in their underwater world. As people get to know these characters (their lives and quirks and relationships)...they can begin to see similarities with their own lives, above water. Seeing ourselves in others, lights an instinct within us, to want to respect and protect the other.
Ultimately, I want audiences to fall in love with my marine characters. Why? Because we take care of what we love. When we love something...we make changes in our lives, we speak up...so as to protect that which we love.
My series also draws on pop culture. So as to make it modern and relevant. I do this to highlight that we are living a shared life on this shared planet. But also to highlight that how we live above water, directly impacts how they live below water.
描述项目的实施。
Being that Marine School is a new web series, and that I am slow to market it...I cannot complete this section. At this time, Marine School's impact on society, is still to be determined.
描述项目的主导者。谁在主导项目实施?
As stated above, I am the sole creator of Marine School. So technically, I am the leader of myself. ;-)
I am very confident in my leadership abilities however. Past roles and experiences have trained me well. But my other greatest asset to see this project through is, drive. I am driven to make Marine School successful. Why? Because I have dedicated my life to protecting our planet Earth, as best I can.
分享参与解决方案开发和实施的关键合作伙伴。
While I currently work alone, my work involves engaging with educational, environmental and scientific professionals...and also the artistic community.
Science + Education + Arts = Marine School
谁采用了期望的行为，采取的程度如何? 解释一下你如何测量行为变化的。
As stated above, my web series is too new to have documented results. With that said, I have had many adults and kids give high praise for my series.
So the best I can offer right now, is the POTENTIAL of Marine School, to touch many lives, that can in turn, result in positive changes to how we all engage with our natural world.
项目是如何影响水污染的?请详细说明并包括相关的测量方法。
Being that my series is ocean-based, water pollution issues I look to cover include, but are not limited to:
Plastic pollution, nutrient pollution, ocean acidification, warming waters, fishing gear pollution.
您的解决方案如何促进平等(包括种族、性别、民族、社会阶层/收入，或其他)?
I pride myself on having a very diverse classroom. I wanted to make sure multiple species were represented. And by highlighting a diverse community below water, I hope that will translate into us being accepting of a diverse community above water.
环境是如何受益的?
N/A yet
可持续发展如何得到促进?
N/A yet
可持续性:描述你的解决方案的经济可持续性。
Right now, I am self-funded. But I am looking into how I can financially sustain this web series well into the future.
投入产出:实施这些活动的成本是多少?与你上面的结果相比，你的结果如何 这投资吗?
Ongoing