An Overview Of Our Solution
The Cruzeiro community, in the coastal district of mamanguá, consists of traditional residents who depend on the conservation of the maritime canal with good practices to protect biodiversity and resources they depend on. Many problems of pollution and waste caused by the presence of tourists and visiting boats will be avoid with our project.
- Population Impacted 800 + 1500 frequent tourists
- Continent: South America
The context we will operate involves all community population with their rural maritime coastal life style whose is traditional since the ancestors arrived 200 years ago. All the eigth small villages across the chanell ( its large 11 km) depends 100% in water conditions for their lifes and wealth. The last 10 years tourism became the principal disturbing fact, at the same time provided better salaries and opportunities for natives men and women. All the transformations are relevant to carry possibilities of innovation including information about environmental/ecological challenges, social/community factors, public health issues, economic and sustainable development. All to improve and solve tourism approach and local life style and sustainability conditions at the same time.
Describe the technical solution you wanted the target audience to adopt
The project aims to improve and increase more eco friendly mechanism and complete structure to composting toilet both for locals and tourists use. To strongly reducing water pollution using diverse technical solutions to keep solid waste out of the water and provide its disposal.
Describe your behavioral intervention.
To promote the the use of composting toilet as well a range of eco friendly goals to improve environmental benefits for the community and the tourist business our project will fit CooperMamangua , the 100% Women Direct Tourist Cooperative Agency .
The need to improve in professional terms the whole tourist business by native women themselves has many positive side effects to all involved. The traditional model in which men are the boats chiefs and conductors keep women blocked "in land" to traditional housekeeping working opportunities. With the Tourist Agency Women Cooperative working it will provide new job opportunities for adult and youngsters women as well eco solutions to improve tourism business with good practices, regulations and protocols.
Behavioral Levers Utilized
Describe your implementation
- Specific activities : promote and support to address the Tourist Agency Women Cooperative in operative mode within 60 days of action group force.
- How you ensured your solution was adopted and promoted change in behavior: with regular and strong campaigns with the 3 schools involvements, the wealth and social services, the bed & breakfast owners and the boats services we will provide guideswomen job opportunities.
- Enabling conditions: the real local interest to promote eco solutions and tourism upgrade at same time.
- Key success factors: financial seed money and angel money to start the project
- Any obstacles and how you overcame them: the search of financial support match the local interest schedule
Describe the leadership for your solution. Who is leading the implementation?
Our six years of local involvement with all the community campaigns and search of job opportunities for youth and adult women has promote intense commitment to go further.
Since 2002 Escola Viveiro has fit good and professional projects to improve solutions in community issues for education and social environment goals.
Share some of the key partners or stakeholders engaged in your solution development and implementation.
AMAM _ Associação dos Amigos do Mamanguá
Diretoria de Ensino de Paraty _ governamental direction to schools.
Líderes Comunitários do Cruzeiro_ local village in Mamanguá
Who adopted the desired behavior(s) and to what degree? Include an explanation of how you measured a change in behavior.
Our project will measure the desired behavior after its start.
How did you impact water pollution? Please be specific and include measurement methodology where relevant.
The Basic Sanitation System in the Rural Area is initially composed of two technologies, the "Biodigestive Septic Tank" and the "Clorador Embrapa". These technologies, due to their social and national reach, have brought great return to Brazilian society. Embrapa Instrumentação has made efforts to publicize the system throughout the national territory, through public and private partnerships and has observed the need for training qualified partners in different regions of Brazil, so that the work dissemination of technology in the national territory is optimized in costs and time to fill a gap in Rural Basic Sanitation with the treatment of the so-called "gray water", composed of sewag.
How has your solution impacted equity challenges (including race, gender, ethnicity, social class/income, or others)?
The Tourist Agency Women Cooperative is gender friendly and will promote strong cultural transformation to all native local community with better income, job qualification and social benefits.
What were some social and/or community co-benefits?
All children, youth, adults and tourists WILL be beneficiaries
What were some environmental co-benefits?
Wealth, public local education, job qualification, income local rate and professional protocols to tourism and social environmental solutions.
What were some sustainable development co-benefits?
New jobs opportunities to all women in community across the time. Better educations skills for new professionals in tourism protocols, new sanitarian tecnologies apllied in the filed. Scalability to others regions and neighborhoods.
Sustainability: Describe the economic sustainability of your solution.
Better touristic approach to sell short and long period vacations packages.
Model to scale to other regions and neighborhood.
Market admiration and impact.
Return on investment: How much did it cost to implement these activities? How do your results above compare to this investment?
We project a two year payback return of investments with the Cooperative increase of tourists fee.
How could we successfully replicate this solution elsewhere?
The fulfillment of the project and its economic success in the community ordinary lives will be the others regions and neighborhood to do the same.